Hi there! I'm Liz—the founder of Cool Straw.
I’m a proud mom of three, wife of one, and dog owner to 3 year old Golden-doodle Honey! I currently hold 2 hospital volunteer positions, operate 2 businesses, thrift addict and keen party hostess!
Oh... and I'm now an incredibly passionate entrepreneur of Cool Straw!
I was inspired to build Cool Straw after watching Bea Johnson's "Zero Waste Lifestyle" speech. It's incredibly powerful and if you haven't watched it already, I highly recommend it!
It started off with a few stainless steel straws for my young boys and not long after that, I quickly began finding more eco-friendly, sustainable options for every household item possible. I was taken aback by how much waste my household was creating when I finally really focussed on it. I had to change our habits ASAP!
The amazing part was how quickly my family adapted to a zero-waste lifestyle too!
Now before we leave the house, my 7 year-old will run to the kitchen and grab some reusable straws, "just in case we had to stop for a drink." Soon after, my husband commented on the reduction in waste he was bringing to the curb each garbage day. Going through drive-thru's, my daughter was so proud to say "No Straw Please"—since then it has become a family mantra.
Despite my family's easy adoption of the zero-waste lifestyle, I noticed that society wasn't so quick to follow suit. While more and more people are becoming aware of environmental issues, and waste-free alternatives, I didn't feel like big-box stores and large corporations were doing their part. And so I decided to take matters into my own hands and begin Cool Straw!
Since then, I've gathered eco-friendly alternatives for about twenty everyday products that help keep millions of pieces of plastic from ending up in landfills each year. For example, one reusable produce bag saves 700 plastic bags per year! PER PERSON!
Yes—just one bag makes that kind of a difference.
I didn't start Cool Straw with the intention of making a Million $$'s but to change a Million people's habits. To help them understand, adopt, and promote the zero-waste lifestyle. To have the same impact on them, as Bea Johnson's speech had on me.
Now you may ask—how exactly will I achieve this mission? By continually sourcing and supplying low-cost, multi-use, bio-degradable products and distributing them to a wide range of retailers, local markets, and thru corporate initiatives.
My mission is bigger than just a straw. It's bigger than a company too. It's about creating a movement of people who see the waste that I see, and more importantly, see the solutions to this issue. This movement isn't for a profit—it's for Mother Earth.
Pass along your passion and spread the word.
ps. in the picture I'm wearing a Holt Renfrew suit I bought at Value Village for $10!