Tru Earth Eco-Strips are the smartest way to clean your clothes! Ultra-concentrated, hypoallergenic, eco-friendly cleaning power in a tiny, pre-measured strip of detergent that you just toss in the wash.
Low-sudsing for all washing machines, including high-efficiency (HE). The smart hypoallergenic laundry detergent formulation effectively dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. These strips make your laundry washing easier, healthier and kinder on our planet.
Take back your storage space! Tru Earth Eco-strips liberate your valuable cupboard space with efficient rectangular packaging. (Package dimensions: length 22cm, width 14cm, height 2cm)
Detergent that cares for the future of our planet: Smart, lightweight design reduces transportation costs and global-warming carbon emissions by 94% in comparison to today’s leading-brand liquid and powder detergent.
If everyone switched to Tru Earth Eco-Strips: 700 million plastic jugs would be saved from going to landfills per year. The truck fuel and CO2 emissions saved would be like taking 27 million cars off the road for a day or planting nine million trees!
Clean, green, and simple: Finally a laundry detergent as sensitive to your skin as it the environment! When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet. Hypoallergenic and paraben free.
Experience uncompromising cleaning power that: removes the toughest stains, reveals vibrant colours, restores radiant whites, no measuring & no mess, zero-waste compostable packaging, dissolves completely in Hot or Cold water, works in all washing machines, including HE. Front loads or top loads.
Tru Earth Certifications:
Vegetable Glycerin: plant-derived from soy softener
Starch: plant-derived from maize biodegradability booster
PVA (polyvinyl alcohol): biodegradable supporting matrix
Potassium Sorbate: Food grade preservative
Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient)
Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
Glycereth cocoate: plant derived and food grade, biodegradable water softener
Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents)
Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients
Tru Earth Eco-Strips are palm oil free & gluten free
Note: As part of our commitment to continuously improve sustainability, optical brightener (a common ingredient in leading-brand detergents) was phased out of manufacturing in March 2013. Sodium lauryl ether sulfate (SLES) was phased out of production in October 2013 and Tru Earth laundry strips are now SLS and SLES free. Tru Earth Eco-Strips technology is licensed from Dizolve Group Corporation and distributed via the Tru Earth brand. Tru Earth is an MPM Group of Brands company.